Welcome to the 2015 Newsletter for the New Zealand Tutoring Association.
The tutoring industry in New Zealand has shown steady growth over the years with the numbers of participants offering tutoring services increasing steadily. In recent times various Western governments have made moves to regulate the tutoring industry, particularly when new businesses set up without good business practice in place regarding professionalism of tutors and child safety in particular. Indeed, it was the spectre of government intervention in the New Zealand tutoring industry that led to the formation of the New Zealand Tutoring Association (NZTA), a professional body that would set standards for best practice and become a voice in New Zealand for the industry at large.
The NZTA is very aware of the scale of work needed to raise public awareness of the Association’s existence and work. Advertising in National publications has been done over the past few years, but it is the Association’s members themselves that can do the best work in this regard by raising the awareness amongst their clients of the Association and its aims. This is an important point as the Association enhances the credibility of the Tutoring service on offer, whilst supportive membership helps the NZTA gain traction in the marketplace.
In this regard, a couple of practical ideas may be helpful. Displaying your NZTA certificate clearly in or near your waiting area as well as putting the NZTA Logo sticker on your shopfront windows would be beneficial. Handing out an NZTA information pamphlet with your Assessment and promotional material would also be useful as well as displaying the logo on all newsletters that parents receive would also be good ways to promote the Association. The credibility and value of belonging would progressively improve if all members took some or all of these steps. The potential benefit to all members is worthwhile.
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